Brand Ambassadors

A select group of Virginia Tech students shaping the energy of Heyday Blacksburg

Heyday Ambassador Program

Heyday Blacksburg’s Ambassador Program is built for students who are at the center of campus life — the ones creating plans, bringing people together, and defining what’s next at Virginia Tech. This is your opportunity to build your network, gain real experience, and be part of something people naturally gravitate toward.

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Program Overview

The Heyday Ambassador Program is a curated group of Virginia Tech students who bring the brand to life through real connections, content, and everyday moments.

This isn’t about traditional promotion. It’s about being part of what makes Virginia Tech feel like Virginia Tech — from tailgates and coffee runs to study sessions, workouts, and everything in between.

At Heyday Blacksburg, every day is a chance to show up, connect, and create something memorable. Ambassadors help shape that energy across campus.

Who We’re Looking For

WE’RE LOOKING FOR STUDENTS WHO NATURALLY CREATE MOMENTUM AND ARE ALREADY PART OF THE CAMPUS CULTURE.

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Connected

You’re involved on campus and know how to bring people together

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Social

You’re active, visible, and
engaged in the Virginia Tech community

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Creators

You capture moments people want to be part of

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Authentic

You have your own perspective and people trust it

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Reliable

You follow through and show up

If your friends look to you for what’s next – you’ll fit right in.

Ambassador Perks

Early Access

PRIORITY LEASING ACCESS, FLOOR PLAN SELECTION, AND EXCLUSIVE OPPORTUNITIES BEFORE PUBLIC LAUNCH

Commission Opportunities

EARN THROUGH REFERRALS AND LEASING ACTIVITY

Exclusive Merch

LIMITED HEYDAY BLACKSBURG PIECES DESIGNED FOR AMBASSADORS

Professional Content

ACCESS TO LIFESTYLE PHOTO AND VIDEO SHOOTS, PLUS CONTENT YOU CAN USE PERSONALLY

Curated Experiences

INVITES TO ELEVATED, HIGH-ENERGY EVENTS, WELLNESS MOMENTS, AND BRAND ACTIVATIONS

Real Experience

HANDS-ON EXPOSURE TO MARKETING, BRANDING, AND COMMUNITY BUILDING

Program Expectations

BEING A HEYDAY AMBASSADOR IS ABOUT REPRESENTING THE LIFESTYLE IN A WAY THAT FEELS NATURAL — NOT FORCED.

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Share authentic, on-brand content

Highlight real moments, not just the space

Participate in occasional content opportunities

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Stay active within your organizations & networks

Attend select events & brand moments

Be present during key awareness & leasing periods

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Introduce friends and peers to Heyday

Share your personalized referral link

Help build momentum through your network

FAQ Section

A curated group of Virginia Tech students representing Heyday Blacksburg through content, connection, and presence across campus.

No – but residents will receive additional perks and early access opportunities.

Ambassadors earn through referral commissions, bonuses, and exclusive incentives tied to leasing activity.

The program is designed to fit naturally into your schedule. The more you put into it, the more you’ll get out of it.

Yes – we encourage it. Being active on campus is what makes this role work.

The Heyday Ambassador Program runs through key leasing periods leading into Fall 2027.