Brand Ambassadors
A select group of Virginia Tech students shaping the energy of Heyday Blacksburg
Heyday Ambassador Program
Heyday Blacksburg’s Ambassador Program is built for students who are at the center of campus life — the ones creating plans, bringing people together, and defining what’s next at Virginia Tech. This is your opportunity to build your network, gain real experience, and be part of something people naturally gravitate toward.
Program Overview
The Heyday Ambassador Program is a curated group of Virginia Tech students who bring the brand to life through real connections, content, and everyday moments.
This isn’t about traditional promotion. It’s about being part of what makes Virginia Tech feel like Virginia Tech — from tailgates and coffee runs to study sessions, workouts, and everything in between.
At Heyday Blacksburg, every day is a chance to show up, connect, and create something memorable. Ambassadors help shape that energy across campus.
Who We’re Looking For
WE’RE LOOKING FOR STUDENTS WHO NATURALLY CREATE MOMENTUM AND ARE ALREADY PART OF THE CAMPUS CULTURE.
Connected
You’re involved on campus and know how to bring people together
Social
You’re active, visible, and
engaged in the Virginia Tech community
Creators
You capture moments people want to be part of
Authentic
You have your own perspective and people trust it
Reliable
You follow through and show up
If your friends look to you for what’s next – you’ll fit right in.
Ambassador Perks
Early Access
PRIORITY LEASING ACCESS, FLOOR PLAN SELECTION, AND EXCLUSIVE OPPORTUNITIES BEFORE PUBLIC LAUNCH
Commission Opportunities
EARN THROUGH REFERRALS AND LEASING ACTIVITY
Exclusive Merch
LIMITED HEYDAY BLACKSBURG PIECES DESIGNED FOR AMBASSADORS
Professional Content
ACCESS TO LIFESTYLE PHOTO AND VIDEO SHOOTS, PLUS CONTENT YOU CAN USE PERSONALLY
Curated Experiences
INVITES TO ELEVATED, HIGH-ENERGY EVENTS, WELLNESS MOMENTS, AND BRAND ACTIVATIONS
Real Experience
HANDS-ON EXPOSURE TO MARKETING, BRANDING, AND COMMUNITY BUILDING
Program Expectations
BEING A HEYDAY AMBASSADOR IS ABOUT REPRESENTING THE LIFESTYLE IN A WAY THAT FEELS NATURAL — NOT FORCED.
Share authentic, on-brand content
Highlight real moments, not just the space
Participate in occasional content opportunities
Stay active within your organizations & networks
Attend select events & brand moments
Be present during key awareness & leasing periods
Introduce friends and peers to Heyday
Share your personalized referral link
Help build momentum through your network
FAQ Section
A curated group of Virginia Tech students representing Heyday Blacksburg through content, connection, and presence across campus.
No – but residents will receive additional perks and early access opportunities.
Ambassadors earn through referral commissions, bonuses, and exclusive incentives tied to leasing activity.
The program is designed to fit naturally into your schedule. The more you put into it, the more you’ll get out of it.
Yes – we encourage it. Being active on campus is what makes this role work.
The Heyday Ambassador Program runs through key leasing periods leading into Fall 2027.
Join the Heyday
We’re building a group of students who create the moments everyone wants to be part of. If that sounds like you, we’d love to connect.
Welcome to your Heyday.
The best years don’t just happen. You create them.
